4. Where are My Ads Shown? Why am I Not Seeing My Ads?
One of the typical questions that most advertisers will ask after launching their campaign. I am not seeing my ads, how do I know the ads are delivering as they should?
Unlike traditional advertising, Facebook advertising is not shown to everyone and if your ads are showing to everyone, you are probably doing it WRONG. With the billions of users on Facebook, you will never have sufficient budget to show the ads to everyone. The ads are supposed to be targeted through a precise target audience portfolio that fits your business.
Imagine, if you are spending RM 10 to reach 1000 users, how much would you need to spend to reach millions or even billions of users on Facebook? Therefore, ads being targeted is to ensure the campaign budget is optimized to spend on the most relevant audience. If you match your own target audience portfolio, then only you will have a possibility of seeing your own ads.
For example, if you are targeting interest A and yourself doesn’t show that interest on Facebook, then you will have a very low chance of seeing your own ads. Moreover, if you are seeing your own ads, this also means that you are PAYING Facebook to show ads to you and you would definitely want this to happen less often