TikTok has become one of the fastest-growing social media platforms in recent years, with over a billion active users worldwide. It offers a unique opportunity for businesses to target a younger audience and create engaging video ads. To make the most of TikTok’s advertising platform, it’s important to know and understand the different targeting options available and how to use them for your campaigns. In this article, we will explore the three must-know targeting options available in TikTok advertising.

1) User Demographic Targeting:

The basic targeting options in TikTok advertising are similar to other social media platforms, such as age, gender, location, and language. Demographic targeting is a great way to ensure your ads are seen by your desired audience.

 i) Location: TikTok allows you to target users based on their geographic location, such as country, region, or city. This is useful if you are promoting a local business or looking to build awareness in a specific location.
 ii) Language: TikTok is available in over 40 languages, and advertisers can target users based on their preferred language when using the app. This allows advertisers to ensure that the language of the ad is targeted and reaches the intended audience accordingly.
 iii) Gender: TikTok allows advertisers to target users based on their gender, which can be useful for businesses with products or services that are gender-specific.
 iv) Age: TikTok users range from teenagers to young adults, so age targeting is crucial to ensure your ads are seen by your desired audience and to have different marketing strategies across different age groups.

2) Interest Targeting

Interest targeting in TikTok is similar to Facebook’s interest targeting, where you can target users based on their interests, hobbies, and behaviors. Advertisers can choose from a wide range of categories or keywords to target their ads to the most relevant audience. The user’s interests are based on their in-app interaction with the content they engage with.

3) Behavior Targeting

Behavior targeting in TikTok is based on user interactions with the app. It includes three types of behavior targeting;

 i) Video Interaction: TikTok allows advertisers to target users based on the videos they’ve engaged with in the last 15 days. The video-related interaction that is captured is based on the engagement with the video, such as video completion rate, likes, comments, and shares with the video content in the past 7 to 15 days. Users will be associated with video tags, which appear as category options under behavior targeting for advertisers when creating campaigns.
 ii) Creator Interaction: This option allows you to target users who have followed or viewed specific creators on TikTok. This targeting option is useful if you want to target users who are interested in particular figures or creators. This allows the campaign targeting to specifically focus on very targeted creators’ audience that advertisers want to reach out to.
 iii) Hashtag Interaction: TikTok allows advertisers to target users based on the TikTok videos with certain hashtags they’ve viewed in the last 7 days. This option is especially useful when you want to target users who are interested in a specific topic or trend and reach the most relevant audience with your content.
 iv) Automatic Targeting: This function will optimize advertisers’ targeting settings according to their advertising objectives, ad delivery, the content of their ads, past campaign data, and more. The system will automatically make selections on the ad targeting based on past data insights gained to maximize the results of the campaign and achieve the objective.

In conclusion, TikTok offers different targeting options tailored for different objectives, allowing advertisers to reach their desired audience. By utilizing the correct targeting options available on the advertising platform, businesses can create effective video ads that engage users and drive conversions. It’s essential to test and optimize your targeting strategies to ensure the best results for your TikTok ad.