Boosting Your Business with Facebook LIVE
If you have been active with social media platforms recently especially with Facebook, you must have noticed that Facebook LIVE has been the new trend. More and more people are taking advantage of the current situation and selling online on Facebook via the LIVE feature.
Is Facebook LIVE helping the businesses and is it really able to boost the sales of your business? There is no definite answer but we can see a lot of success case studies right now from all kinds of industries ranging from fish markets, fashions apparels to durians and all kinds of industries are trying out Facebook LIVE.
Right, that’s our topic of the day.
Why Should You Use Facebook LIVE & How Should You Use it?
Let’s start with the WHYs first…
By sharing some of the recent Facebook LIVE Statistics
- 70% of marketers use Facebook Live for reaching a new audience
- The daily watch time for Facebook Live broadcasts quadrupled in a single year.
- Facebook Live videos produce 6 times as many interactions as traditional videos.
- Facebook Live videos get 10 times more comments than regular videos.
- Facebook Live’s search popularity increased by 330% in just one year.
Live streaming is undeniably the ongoing social media trends nowadays. More and more people are engaging with their friends, families through LIVE and are consuming more video content than ever in the past 10 years.
So what are the challenges that you need to overcome to do a SUCCESSFUL Facebook LIVE that actually produces practical results for your business?
Main Challenge: Gaining Exposure & Viewers
There are literally hundreds if not thousands of LIVE videos ongoing everywhere on Facebook. How should you proceed to acquire enough exposure for your LIVE video and ensure that the viewers grow through the whole LIVE session?
A lot of people who did Facebook LIVE will face this challenge whereas the LIVE video is not getting exposure to grow the crowd or either the viewers are not staying through the whole LIVE.
#Tips 1 Keep Your Content Engaging & Entertaining
It’s really important to always keep in mind that you are using social media to do Facebook LIVE and promote your business. While your main objectives might be getting more sales revenue and selling the products yet most of your target audience didn’t intend to open Facebook to watch content that keeps selling them things.
It’s a social media platform after all, most people use social media to interact with their friends, catch up with the latest news updates from friends.
Therefore, it’s very important to keep your content engaging and take the whole LIVE session as an opportunity to showcase the unique selling points of your products and interact with your viewers and answer their concerns. Making your LIVE session entertaining and engaging will help to maintain the crowd and keep watching your LIVE.
#Tips 2 Build Up Your Own Community
Building up Your Own Fans Community thru Facebook Page & Groups.It’s important to keep your loyal fans engaged and up-to-date to your business online. Having a community group and a Facebook Page helps to keep them informed whenever there is an upcoming LIVE session soon.
#Tips 3 Schedule & Announce Your Facebook LIVE in Advance
Creating a scheduled LIVE post to inform your fans and interested audience about your upcoming LIVE. The scheduled LIVE posts have the extra function of “Get Reminder” which can notify people who clicked on it when the LIVE session is starting soon.
#Tips 4 Promoting Your Upcoming LIVE
While there are no ways to use boost or advertise the LIVE video when it’s ongoing. There is another way that we can actually indirectly boost the number of views and engagement during LIVE. We will share this method in our next article, so do stay tuned for more.
Technical Issues: LIVE Quality
The three most important qualities that you must fulfill for a Successful Facebook LIVE are
- Connection Quality
- Video Quality
- Audio Quality
These 3 LIVE qualities can significantly affect the whole LIVE experience of your viewers and influence the outcome of the LIVE session. While for new businesses it may be harder to prepare all of the things accordingly, here are quite a few LIVE streaming software we recommend using to improve the Facebook LIVE experience.
Live Video Broadcasting Software We Highly Recommends:
To Learn More about streaming softwares, you can also read more in-depth reviews at TechRadar
We are seeing the development of LIVE streaming become more prevalent in our daily lives nowadays. More and more people are getting used to the habit of watching LIVE on the internet and this could be the next new opportunity for businesses. Facebook LIVE is one of the features on Facebook that creates a new opportunity for everyone to showcase themselves or businesses to interact with people.
With the upcoming updates of Facebook features such as Facebook Digital Wallet and Online Shopping on Facebook without leaving website features being developed concurrently. We can foresee a future where people will eventually be able to purchase things during Facebook LIVE using the digital wallet easily.
So, What are you waiting for? Take a move and start planning the content of your Facebook LIVE for your business today!
What are your thoughts on this?
Share with us in the comment section below!
