Still using the “Boost Post” function to promote your business?
The Boost post is designed by Facebook which was intended to make it an “easy” way to run ads for beginners with just a few button clicks. However, the “easy” way always has its own consequences and costs. Because by utilizing boost post function only, you are missing a lot more features and advanced marketing strategies that are only made available on Ads Manager.
Boost Post is merely a beginning of Facebook Advertising but Ads Manager is the next step that every intermediate & advanced marketers should master to run a profitable Facebook Campaign for their business.
Here are the top 10 Limitations of the Boost Post Feature;
1. Limited Targeting Features
a) Location Targeting: Boost Post Vs. Ads Manager
It may seem like a small difference in details of the location targeting options, however this can impact your ads performance affecting the actual audience that you want to reach.
Example: Scenario
You are a local business that wants to reach only local residents that live around your area. Without specific location targeting, for every RM 1000 you spent on the advertising it could be 10% or even more of the budget is being spent to reach people who are travelling in the area or recently in the location. This leads to budget inefficiency as the budget was not fully optimized to spend on the optimized & targeted audience.
b) Language Targeting: Boost Post Vs. Ads Manager
Language targeting can help a lot to ensure your ads reach the most relevant audience. By putting in language preference targeting, you will increase the likelihood of reaching a specific audience that can speak a particular language.
2. The Flexibility of Campaign Objectives
If you have been using the Boost Post button on the page, you must be quite familiar with the three main objectives that you can achieve with the boost button:
a. Increase Page Likes
b. Get more people to react, comment & share
c. Connect and chat with Potential Customers
However, there are actually 11 objectives that you can run to achieve different marketing goals for your business.
Here is the list of objectives that you can run with Ads Manager
Each objective serves a different goal that determines how your ads will be delivered to your target audience.
3. Limited Insights on the Statistic
Another limitation of Boost Post is the insights on the performance of the ads provided is too simple which doesn’t encourage in-depth learning of the current audience.
Ads Manager Reporting includes number of;
- Conversions
- Leads & Messages
- Engagement metrics
- Demographic Metrics
4. Advanced Audience Targeting
Have you ever experienced a scenario where you visited a website for a particular product but didn’t complete the purchase? Afterwards the products “stalked” you for the next few days to keep reminding you about a sale and you finally decided to complete the purchase.
This can only be done via Ads Manager with the advanced audience targeting for remarketing method.
If you don’t know how to use Ads Manager, it is most likely that you don’t know how to create different types of custom audiences.
Example of Custom Audiences that you can create for remarketing;
- Website Visitors
- Engaged Ad/Post Audience (FB & IG)
- Existing Customer List
- Lookalike Audience
5. Ads Placement Customization
It is also possible to customize the ad placement on the Ads Manager which allows you to select the placements that you want ads to appear.
The Ads Placement Customization Feature is not available on Boost Post Feature on the Facebook Page which caused the lack of control over ad placements.
6. Different Optimization & Bidding Options
Another feature that is only available on Ads Manager which is very useful for experienced marketers to set and control cost to achieve the desired results.
7. Scheduled Time Ads
Ever think of running ads only on specific times of the day? Such as, breakfast promo that is only available during the morning.
Yes, this is again a feature that is limited to Ads Manager only otherwise you will need to turn on and off manually if you use the Boost feature.
8. Split Testing
Every experienced digital marketer knows the importance of doing split testing in terms of audience, ad creatives and ad copies. If you use boost feature, there will be only one ad set for the boost post advertising campaign which won’t help you to find out the best performing approach to improve your ads performance.
9. Dark Post
Dark Post or also known as Unpublished Page Post Ads are ads posts that don’t appear on the Facebook Page and only shown as sponsored ads to the target audiences. These posts allow you to do a special and exclusive promo without letting everyone know about it.
10. Catalog Sales Campaign
Catalog Sales Campaign or known as Dynamic Product Ads is one of the most vital campaign objectives that every e-commerce company will run. With the product catalogue setup, the remarketing process becomes automated and will show the ads accordingly based on the actions taken by the target audiences which increase the conversions rate significantly.
As all of these features have a more complicated setup and process to go through and certainly is unable to be achieved just via Boost Post feature.
If you are just getting started in Facebook Ads, the Boost button could be your best way to start running some ads and understand some of the mechanics of Facebook Advertising. However, if you have been doing this for some time and are looking forward to improving your ads performance further to bring your business to the next level, Ads Manager is the one that you have to grasp.
With more features, more control and even more data insights into your campaign’s performance, it is the best time to move on to the Ads Manager.
If you would like to learn more on the full utilization of the features on the Ads Manager to run a professional Facebook Advertising Campaign for your business, you should consider our Facebook & Instagram 2 Days Hands-on Advertising Workshop.
Contact Us to Learn More:
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How about you?
Are you still using the Boost Post button? Or are you going to take a try on Ads Manager after seeing the difference in features that Ads Manager can make?
Share with us in the comment below!
