There are many types of advertisements that you can run on Google platforms ranging from YouTube, Gmail, Google Display Network (3 mil websites & apps) and finally Search Ads that are based on search keyword results.. Today, we are going to discuss the Google Search Ads on why it is one of the most vital components in digital marketing nowadays as it is the most effective channel to generate high intent & quality leads/sales/enquiries.
Why is Google Ads Important to Businesses?
i) Biggest Search Engine in the World – 90% Global Search Engine Market Share
‘Google’ is more than a name for a Search Engine, it has already become a term and a norm in our daily life. Whenever people have questions and doubts and are desperate for an answer, most people would just say or even take the action of ‘Google’ it on the internet. Information, products, services and all kinds of keywords are being searched on Google.
#FunFact Google receives over 63,000 searches per second on any given day!
ii) The ‘Intent’ during the Search – The Sales Generator
Whether it is intent for information, products, services or navigation and directions to a location, there is always an intent for the search. With the right marketing strategy, Google Search Ads is the one that can bring you the traffic with the highest intent compared to other platforms which generate more sales revenue.
iii) PPC – Pay only when the user clicks on your ads
Unlike other advertising platforms that charged based on impressions. Google Search Ads are charged based on click, only when the user clicked on your ads then only you are being charged. Afraid of being spammed intentionally? No worries, Google has their own algorithm to ensure the clicks you received are all genuine.
iv) Global Presence – Your ads can be shown to the world easily with just a few clicks
There are no country restrictions to show your ads, with the freedom to set your country targeting, you can easily advertise your business to the world based on the market that you want to reach and conquer.
Now that you know why is Google Search Ads important and how it can benefit your business by integrating it into your digital marketing ecosystem. But what are the CORRECT ways of doing it to ensure that the budget is effectively utilized for your business best interest?
5 Tips for A Successful Google Search Campaign
1) Be Relevant:
Buy keywords which are directly related to your products or services. Remember, people are looking for a specific thing when they are searching on Google. So give them what they are looking for!
2) Use Keywords Match Type:
Most beginner advertisers will receive a lot of irrelevant traffic because the keywords are too broad hence show the ads to irrelevant searches. Keywords match type can help by giving restrictions which increases the accuracy on which type of keywords that can trigger your ads.
3) Use Flexible Bidding Strategy (FBS):
Based on our experience running ads on Google Search, most advertisers are using Manual CPC, tCPA (Target Cost per Acquisition) or other bidding profile. But based on our observation, using Maximize Clicks bid strategy will help especially for new advertisers by giving freedom to Google Ads system to learn the best way to show the advertisement on the Search’s Engine Result Page (SERP).
4) Monitor Search Terms Report:
By monitoring your search terms report frequently, it can help you to identify potential keywords that are not relevant or keywords that potentially can help you to increase your leads/sales.
5) Educate:
Educate yourself with more knowledge about running profitable campaigns. This is because most advertisers, especially beginners, do not realize that they have been using Google AdWords Express (Google’s version of Facebook’s Boost Post feature) which results in buying keywords that are too broad away from the advertiser’s intention. Some have been spending budget on ads but not sure what metrics to measure and some still don’t know how to define goals in Google Ad campaigns.
Now that you know the importance of Google Search Ads and what are the 5 tips to run a successful Search Campaign, however I bet you are still having hesitation on whether your business can acquire REAL results with Google Search Ads? In Malaysia, industries that use Google Search Ads the most are usually e-commerce, cosmetics, financial services, b2b services and many more.
If you like to Learn More the Expert Way of running & optimizing Google Campaigns effectively Sign Up for our Google & YouTube Advertising Workshop Today!
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