Calling all advertisers! Are you ready to discover innovative ways to skyrocket your e-commerce sales? If you’re already present on Lazada, Shopee, and other renowned e-commerce platforms, it’s time to venture into the realm of TikTok Shop and unlock a world of untapped possibilities.

As of May 2023, TikTok Shop takes the lead with an outstanding advantage over its competitors, Shopee and Lazada. TikTok Shop charges a mere 2.12% commission rate, while Shopee demands 4% and Lazada’s rates range from 2.5% to 4%. The lower commission rate of TikTok Shop paves the way for immense growth and success. This presents an extraordinary opportunity for sellers to dive into unexplored possibilities and maximize their potential. In this comprehensive article, we will guide you through the process of setting up your very own TikTok Shop, ensuring you harness the full potential of this thriving platform. Don’t miss out on this exciting chapter of e-commerce evolution!

What is TikTok Shop?

TikTok Shop revolutionizes the shopping experience, providing a powerful tool for merchants, brands, and creators. It offers a dynamic platform within the TikTok ecosystem, enabling seamless product exhibition and sales. Through captivating in-feed videos, engaging live sessions, and a dedicated product showcase tab, TikTok Shop creates an immersive shopping experience for businesses and consumers alike. Embrace this innovative opportunity to captivate your audience and drive unprecedented sales on TikTok.

TikTok Shop offers a transformative opportunity for merchants to tap into a rapidly scalable revenue stream, backed by three key pillars:

i) Merchant-led LIVEs & in-feed videos:
Engage your audience like never before by hosting captivating LIVE sessions and crafting compelling in-feed videos. Showcase your products in real-time, answer customer queries, and create an interactive shopping experience that drives conversions. Leverage the power of live interactions and engaging content to establish an authentic connection with your customers.

ii) Creators Collaborations: Collaborate with influential creators on TikTok to amplify your brand’s reach and impact.
By partnering with creators who align with your target audience, you can tap into their dedicated fan base, leverage their creativity, and benefit from their unique storytelling abilities. Together, you can create powerful content that seamlessly integrates your products, inspiring viewers to make purchases and driving brand loyalty.

iii) Campaigns & Promotions:
Maximize your sales potential through strategic campaigns and promotions tailored to the TikTok community. Leverage TikTok’s robust advertising capabilities to create targeted campaigns that reach the right audience at the right time. From running limited-time offers and flash sales to utilizing innovative promoti

TikTok Shop provides a range of opportunities for merchants to expand their reach, connect with their audience, and drive revenue growth. By leveraging merchant-led experiences, collaborations with creators, and strategic campaigns, TikTok Shop offers a platform to effectively engage with customers and achieve tangible business results. It opens doors for merchants to explore new avenues and maximize their growth potential on TikTok.

So, still thinking about it?
Start setting up a TikTok Shop for your business is an exciting step to reach a wider audience. Let’s go through some of the important processes together!

1) Create TikTok Account

Creating a TikTok account is a straightforward process to initiate the promotion of your product on this platform. However, it is important not to confuse it with TikTok Shop. With a TikTok account, you can upload product videos, interact with customers, and analyze data. To get started, you need to download the app on your phone, sign up using either your email or phone number, and switch your account to a Business Account.
For more detailed information, you can visit this link: https://www.tiktok.com/business/en/solutions/business-account

2) Apply to Become a Seller

To create a TikTok Shop, you must sign up to become a seller on this platform. There is some important information you need to know before starting the sign-up process. Firstly, you can apply as either an individual seller or a corporate seller. For individual sellers, you are required to provide a Malaysia-issued passport or identity card. For corporate sellers, you need to provide the SSM certificate. Lastly, the approval process for a TikTok Shop usually takes around 1 to 2 days. However, currently, it only takes a few minutes to get your shop approved!
You can sign up here: https://seller-my.tiktok.com/account/register

3) Set up your TikTok Shop

Before adding the products you want to sell, the first thing you need to do while waiting for your sign-up approval is to add your warehouse address for the pickup and return address.

4) Upload Your Products

Surely, you need to upload your products before selling them, and there are two ways to upload your products to TikTok Shop. The first method is to add your products one by one, which is suitable for new sellers with a small number of product variations. However, for existing e-commerce sellers who already own a website, you can easily sync your products from your e-commerce website to TikTok Shop with just a few button clicks. Local e-commerce CMS platforms such as EasyStore and SiteGiant, as well as prominent international e-commerce CMS platforms like Shopify and BigCommerce, offer built-in plugins that support this functionality. For more details, you can visit their respective websites.

5) Run TikTok Ads

Once everything is set up, you can take your TikTok Shop to the next level by running paid ads such as Product Sales Campaigns through TikTok Ads Manager. Simply link your TikTok Ads Account to your TikTok Shop & TikTok Account and start promoting your products to a larger audience and scale your ad budget based on your sales performance on the go. Many have witnessed the power of TikTok, now it’s your turn to do it!

In conclusion, we trust that the information provided above has equipped you with some understanding of TikTok Shop and its setup process for your business. It’s time to harness the power of TikTok Shop and utilize its features effectively to drive sales on the vibrant TikTok platform. Don’t wait any longer – kickstart your sales journey through TikTok today!

For those eager to master the art of advertising on TikTok and unlock its full potential you sign up to our TikTok Hands-on Advertising Workshop. This workshop offers invaluable expertise, insider tips, and best practices from industry professionals. Seize this golden opportunity to elevate your TikTok advertising game and propel your brand to new heights.

Sign up for our TikTok 1 Day Hands-on Advertising Workshop to have a dedicated & certified TikTok Trainer to coach you on the latest information & the best practices for TikTok Advertising in 2023!