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Top 5 Differences: TikTok In-App Ads vs Ads Manager

Have you ever considered running ads on TikTok to promote your business or brand? If so, you may be wondering whether you should create your ads directly via the TikTok In-App or use the TikTok Ads Manager. In this article, we will reveal the differences between these two advertising options to help you decide which one is right for you.

1) Ad Formats 

One of the main differences between creating ads on the TikTok App and the TikTok Ads Manager is the range of ad formats available. On the TikTok App, you can create short video ads that appear in users’ feeds, similar to ads on other social media platforms.

However, the TikTok Ads Manager offers a wider range of ad formats such as native ads, branded hashtag challenges, and brand takeovers.

Native ads can blend seamlessly into users’ feeds, making them more likely to be seen and engaged by the target audiences. Meanwhile, Branded Hashtag challenges encourage users to create and share their own content using the brand’s hashtag. Finally, brand takeovers are full-screen ads that appear when users first open the app, making them highly visible and generating high awareness with more impressions & views.

2) Targeting Options

Another key difference between creating ads on the TikTok App and the TikTok Ads Manager is that the level of targeting options available. While the basic targeting options such as age range and gender are available on both TikTok App and the TikTok Ads Manager, the advanced targeting options are only available on TikTok Ads Manager.

TikTok Ads Manager offers more advanced targeting options, such as location targeting, language targeting, custom audience, website custom audience and lookalike targeting. This allows you to reach users in specific countries or regions, or to target users who speak a particular language. At the same time, you can also create custom audiences based on interests, behaviours, past website visitors and other factors to ensure your ads are seen by the right people.

3) Ad Budget and Bidding

When using the TikTok Ads Manager, you have better control over your ad budget and bidding strategy. You can set a specific budget for your ad campaign and choose between manual bidding, where you set the maximum amount you are willing to pay for each ad view or action or make use of automatic bidding, where the system optimizes your bid to get the best results within your budget.

If you are using the TikTok App to create advertising campaigns, you will not have the option to set the budget or choose a bidding strategy. This can result in spending more than you intended, or your ads may not be seen by as many people as you would want them to.

4) Ad Performance

Besides that, another advantage of using the TikTok Ads Manager is the ability to track the performance of your ads in detail. The Ads Manager provides detailed reports and analytics, including impressions, clicks, conversions, and many more metrics and insights. This can help you understand how well your ads are performing and make better decisions and improvisation on your advertising strategies.

However, when creating ads directly on the TikTok App, you do not have access to this level of performance data, which can make it difficult to measure the effectiveness of your ads.

5) Ad Approval Process

Finally, it’s worth taking note that ads created through the TikTok Ads Manager all go through a review and approval process before they are served to users. This means that your ads must meet certain content and quality standards to be approved.

While Ads created directly on the TikTok App may not go through this same review process, which means they may not be subjected to the same standards. This can be both a benefit and a drawback, depending on the current business goals and needs.

In conclusion, creating ads via the TikTok Ads Manager will have better advantages when running advertising campaigns on TikTok. TikTok Ads Manager will help to maximize your ads targetings for better results in order to have a stronger impact on your target market audience.

If you want to learn more about how to effectively advertise on TikTok, be sure to join the Cloud Media TikTok Advertising Workshop for expert insights and best practices. Don’t miss out on this opportunity to take your TikTok Advertising to the next level!

Sign up for our TikTok 1 Day Hands-on Advertising Workshop to have a dedicated & certified TikTok Trainer to coach you on the latest information & the best practices for TikTok Advertising in 2023!

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