Desktop Messenger App

Promotional video from Facebook

The pandemic crisis of COVID-19 had given Zoom, Google Meet a huge surge in users as there was a sudden increase of need to work from home and do online meetings to meet with the demand of the market and match the user’s need. Facebook also launched its Messenger App for macOS and Windows last April.

What are the Special Features?

  1. Group video:
    Calls on a larger screen. Share everything about your life and stay in touch with family and friends.
  2. Easy to connect:
    It’s already connected to your Facebook account and sync with your existing friends list. 
  3. Multitasking:
    Access your chat easily or put the app in the background while doing other things on your computer. 
  4. Notifications:
    Receive notifications for new messages easily. You can always choose to mute and snooze notifications.
  5. Chats messages are synced across mobile and desktop:
    Don’t miss the messages or call no matter which devices you are on.
  6. Bigger screen:
    With all existing features of the mobile version.
    Including Dark Mode and GIFs.

We downloaded and tried with the messenger on our desktop and it is working perfectly fine. Features are designed and easy to use. We highly recommend it especially the existing active users of FB messenger.

Try it today!
Download: https://www.messenger.com/desktop

Top 6 Ads You Need to Run After MCO!

Businesses are slowly back in operations and things are getting back to normal in a few weeks time. Are you ready to give your business a boost in sales/inquiries after MCO ends?

With the upcoming festive seasons and the long lockdown period which suppressed the buying power of the people for some time,  experts are expecting at least some re-bounce on the economy after the MCO period.

It’s now the perfect time to do some planning of your digital marketing strategy ahead as preparation for the next phase to ramp up your business and turn this crisis to an opportunity to grow further.

So What Performance Driven Campaign You Should Run, Right After MCO?⁣

1. Traffic Ads – Why?

Setting up performance-driven ads to bring the most traffic to your website to acquire Sales, Inquiries and Sign-ups. This would be one of the best objectives to effectively market your business as the Facebook Algorithm will optimize your ads to your best target audience to acquire their traffic.⁣ 

Introduce your products/services in the ad and drive them to your website to finish specific actions like Purchase & Sign-ups. Don’t have a website? You can also make use of the traffic objectives to acquire inquiries on Messenger & WhatsApp too!

2. Website Conversion – Why?

Setting up performance-driven ads to bring the most traffic to your website to acquire Sales, Inquires, and Sign-ups. Website conversion ads are one of the most suitable and effective objectives to market your products & services on a website. To start off, first, you must have a Facebook Pixel installed on the website so that the Facebook Algorithm can optimize your ads to your best target audience to track & acquire events conversions based on the pixel data collected.

The best part of Website Conversion Ads is that the Facebook Algorithm will have more learning with the Website User Behaviours through the Facebook Pixel installed which enables Systematic Optimization of your ads to attain your objectives by reaching the audience with the most similar behaviour. The learning will take some time and a lot of optimization work but certainly pays off once it starts showing results and gives out high Return on Ad Spent (ROAS) at the end!⁣⁣

3. Lead Generation – Why?

Setting up performance-driven ads to capture the Most Lead for your products/services and follow up them thru email or phone calls. Lead Generation Ad is one of the most suitable and effective objectives to acquire Potential Leads for your products & services without using a website.

To start off, you just need to create a Lead Form for the potential leads to fill in the details needed for you to contact them. After lead form creation, you just need to go through the usual ads creation process and run the Lead Generation Ads!

The best part of Lead Generation Ads is that the whole lead acquisition process happened On-Facebook without having the need to leave Facebook and go to a website. Moreover, the form will be automatically filled in with the details the users already shared with Facebook! This skips the additional steps and the hassle to fill in the form which ultimately reduces the bounce rate!

These features make things easier for the users to share their information and allow you to do the follow-up with them through phone calls and eventually closing the sales to turn them into your existing customers.

4. Messenger Ads – Why?

Unlike all other performance-driven campaigns. Messenger Ads has the primary objective of getting as many Messages as possible. The best part of messenger ads is that you will be able to get Potential Leads to message you directly about their concerns and interests. You will be able to respond to them directly and follow-up with them which made it one of the most effective objectives to close sales. ⁣

One of the highlights of Messenger Ads is the Automated Messaging Feature which allows few FAQ options available for the target audience. Moreover, each of the options can have their very own Unique Automated Reply setup by the advertisers. This helps to improve the audience experience with the ads as they can save the hassles to type and directly click on the FAQs to answer with immediate & automated responses which increases the conversion rate significantly.⁣

4. Google Search – Why?

Google Search or known as SEM is the most ideal ads that can help your customer to find your product or services.⁣

The uniqueness of this ad type is that people who searched your product/service keywords already have the intention. Hence the probability for them to buy or to sign up is much better compared to just showing your ads to random people.⁣

Secondly, by implementing conversion attribution feature, Google Search ads are able to tell advertiser the journey that the customer has taken before purchasing or signing up in your websites hence helping advertisers to plan and estimate what keywords, which gender, which ad copy, which time of the day to focus that can contribute to better ROI on your ad spent.⁣

6. Gmail Ads – Why?

Gmail Ads is known as one of the best advertisement that can help you re-engage with your customer to cross-sell or upsell.⁣

It works by uploading your customer email addresses and showing them a new advertisement containing your promotional offer and content.

You also may use keywords contextual targeting to target users who have certain keywords in their email. For example, if you are selling baby formula milk & you know the facts that your customers are receiving newsletters from Anmum, Nestle or any baby-related companies. So you may use the branded keywords to target people who are receiving email from the companies and your ads will appear on the user’s Social & Promotion tabs.

Due to the after-effects of COVID-19, it has impacted the economy on a global scale with a lot of traditional businesses that are unable to cope with the crisis eventually shutting down. However, we are also seeing the rise of new businesses who are more digitized to meet the new demand of the market from this crisis.

People are relying more heavily on the internet for social purposes than 10 years ago. Digital marketing is no longer just an added advantage but an inevitable factor for a business to achieve success. Start planning and implementing digital marketing for your business today!

What are your digital marketing plans to grow your business further after MCO?

Do share with us in the comment section below!⁣

Top 6 Branding Campaigns You MUST Advertise on Facebook & Google during MCO Period!

COVID-19 & Movement Control Order affecting your business? Revenue is dropping and business operations are stagnant due to this inevitable pandemic disease. Should we just accept how it is and just wait for the crisis to pass through or can we do something about it with a change of mindset and operation model to turn this crisis to a brand new business opportunity?

In the times of crisis, a lot of businesses had stopped running their ads as the common thinking is that lesser people will be interested in their products/services at this time being.

However is this the truth?  A crisis is composed of two characters, challenge & opportunity that exist at the same time. It was once said that out of crises can emerge new and incredible opportunities which is the same with our current situations.

Facebook:

Here are some COVID 19 Outbreak statistics released in Facebook Official Statement

  • Up to 70% increased time spent across our apps since the outbreak
  • Instagram and Facebook Live views doubled in a week. 
  • Messaging increased over 50% and time in group calling increased by over 1,000%.

These statistics let us understand that more users are being more active on social platforms than ever during this COVID-19 Outbreak which means there is a higher number of users that can be reached at a lower cost than usual.

So, what are the best campaign types to run during this COVID-19 period?

1. Page Like – Why?

The base of every business on Facebook. The number of page likes doesn’t necessarily influence the sales number but it does influence the consumer confidence level towards your business on Facebook. Because of the high volume & activity rate of the followers & fans will help to build credibility & trust as the business foundation on Facebook which made it easier to reach out to the new & existing audience in future.

2. Post Engagement –  Why?

More active users are on Facebook right now which means this is the best time to increase the engagement rate with your fans and new users with the right content. Users will be more willing to take time to understand your business and the information you provide to them. By Increasing the engagement rate, it also helps in the long term business branding whereas the exposure rate of your organic posts will be increased as well.

3. Video View – Why?

In this particular period, Facebook users are consuming more video content than usual due to the extra leisure time that is available. Videos are the main content that the users will consume especially in this particular period.⁣⁣⁣ Engaging and interesting content will encourage users to share which further increases the business exposure organically. Furthermore, the users who viewed the video can be further retargeted in the future with remarketing methods. Building the potential audience pool for long term marketing purposes.

4. Lead Generation – Why?

This is the best time to expand your leads database by collecting their information and segregating them into different levels of interest and follow up with them to provide them with the necessary information and convert them. Majority of users will be more willing to understand your products/services with the less hassle lifestyle during this particular period.

Google:

Other than the solutions provided by Facebook above, Google also provides a few solutions that can help your similar result but with different features. You may find more about it here:

1. Google Display Network (GDN) – Why?

GDN is known as Google’s No. 1 ad platform that can reach billions of internet users globally via its numerous participating websites, videos & apps.⁣

This platform allows advertisers to reach different audiences based on their interest, type of content or specifically targeting a specific website or video at a very competitive cost!⁣

2. YouTube Ads (Video) – Why?

There is a type of video ads called Trueview In-Stream Ads that allows you to reach people & only pay when your audience interact with your ads! You can go as low as RM 0.01 per view when running this type of ad. More importantly, Malaysian users treating YouTube as their TV rather than watching the usual TV channels.

This means you can show your video ads when people are paying their attention at a very low cost than using normal traditional media! Now, this true than ever because there are more people watching video on YouTube during this MCO period on their smartphone, tablets, laptops & smart TVs.

In conclusion, this might be the best time for some industries such as eCommerce to be more aggressive to spend on Digital Ads but for most other industries, this is definitely the best time to start doing your brand awareness & engagement campaign while also finding out an alternative way to expand your business model to overcome the current restrictions and continue to generate additional value even after this particular period. ⁣⁣⁣

So what are your thoughts on this?⁣⁣

Share with us in the comment section below!

Top 6 Facebook Ad Updates You Must Know in 2020!

2020 is here and everything in the digital marketing industry is changing especially with the digital tax being implemented in Malaysia and so on.

Facebook is also constantly updating and changing their advertising algorithm to keep up with the trend and improve the user ads experience.

So what are the top upcoming Facebook updates that you need to know? These updates are so important that it will certainly create an impact towards the social media advertising when it fully rolls out.

Here are the 2020 upcoming Facebook Advertising updates that you need to know: 

1. Facebook Ad Limits and the Ad Volume API:

In mid-2020, Facebook will start implementing a limit on the number of ads each Page can run at the same time. The ad limits will start with just a small percentage of advertisers as part of the testing phase before full implementation.

According to Facebook, the main reason they implement this is because of the reason that high ad volume will hinder an advertiser’s performance. The higher the volume of ads running at the same time, the fewer ads will exit the learning phase which then leads to more budget is spent before the delivery system can optimize an ad’s performance.

2. Multiple Text Optimization

Some of you may already noticed and even using the feature already.

Yup, Facebook will be rolling out multiple text optimization which is similar to Google Ads in its own version. Advertiser can save the hassle to create multiple ads just to test out the best performing text.

This feature ads make it easier for advertisers to create, test, and optimize several different options for the headlines, ad copy, and product descriptions. 

The features enable to do Facebook Ad Copy test and optimize ad copy easily and reduce some manual effort at the same time.

3. Facebook Remove Post Scheduling on Pages

Facebook Admins will no longer able to schedule posts directly from the Page itself.

To schedule Page posts, you will need to do it through the Creator Studio, Business Manager, or Publishing Tools only.

4. Facebook Opens Search Ad Placements

Facebook’s search ads is official and it will start rolling out to be available to more advertisers.

The search ads are a new type of ad for the platform similar to the Google Search ads in their very own version. Advertisers will be able to bid their Page show up in higher ranking for relevant mobile searches users make on the platform.

This type of ad will allow businesses to reach users who are actively searching for Pages similar to them creating more business opportunities to reach out to a very specific group of users

These ads will be highly relying on visual, as you can see in the example above.

Search pages will include the general search and Marketplace search options while still being able to set detail targeting audiences criteria just like other ads.

Currently, the ads are limited to a set of contextually relevant English and Spanish search terms only. Let’s see when it’s rolling out more globally whether it’s going to release with more unique features as well. 

5. New Business Tools in Messenger

Facebook announced some new business tools in Messenger, most of which will likely be rolling out later this year either in an initial public release or on a beta-test, depending on the features.

A. Lead Generation tools in Messenger:

This tool had rolled out already, more and more advertisers are noticing a new option available when they run messenger ads. The option is in Messenger’s template in the Facebook Ads Manager.

New messenger features to set up automated, chatbot-like experiences to qualify leads accordingly to their requirements and collect the necessary information automatically. Businesses will then be able to pick up and continue the conversations with combination of CRM tools effort to finish the customer journey.

B. Appointment booking through Messenger. 

The feature is now open to beta testing (you can request to join the waitlist here). This new feature allows integration their calendar and appointment booking software with Facebook which allows appointment bookings through Messenger when potential customers message them. This ultimately will help to make real traffic appointments to physical store visits a lot better.

Alongside these changes, the standard messaging window will also be changed to only the first 24 hours after receiving the message. After 24 hours, you’ll need to rely on sponsored messages to send out follow-up messages.

6. Value Optimization with Minimum ROAS Bidding

Facebook is also currently testing out and providing advertisers with more options to control on the value a campaign generates by setting up a minimum Return of Ad Spent value.

This is entirely a whole new way of bidding ads on Facebook,  with this ad optimization option Facebook’s system will bid to match or exceed that value which could be a great way to optimize campaign to generate the most revenue especially for e-commerce campaign.

However, Facebook is still beta-testing this ad optimization option is rolling out to very limited advertisers only. Once we got the chance to use the Value Optimization bidding we will share further insights in our next few articles. Remember to stay tuned for it!

While more and more Facebook updates are rolling out, these are the few updates from Facebook that needs to be highlighted and shared with our advertisers and partners. We will continue to share more important Facebook updates that advertisers need to know in the future. So, remember to subscribe to our newsletter, follow us on social media to not miss out on these vital information!

See you guys in the next article!

What are your thoughts and insights about these latest Facebook updates? Have you tried it and how was the result? Share with us in the comment section below!

Malaysia Facebook Tax

malaysia facebook tax

We believed more and more advertisers are seeing this announcement on their Facebook Page or getting news about Malaysia Service Tax.
Based on the official announcement from Facebook

“Beginning 1 January 2020, Facebook ads in Malaysia are subject to a 6% service tax. This affects advertisers whose “Sold To” country on their business or personal address is set to Malaysia. “

What is Malaysia Service Tax?

This service tax is added whenever you are running advertisements on Facebook and get charged when your ads whether it is for Business or Personal purposes. As long as you pay for Facebook ads, the tax is applied when you do the payment or fund the advertising account. 

For instance, if you recently spent RM 1000 and get charged for it on your advertising account. The total of the charge will be RM 1060 whereas RM 1000 is the ad cost and 60 is the 6% service tax added on top of your advertising spending. As the service tax is added on top of charges, you will be charged more than your advertising spending by an additional 6% when the payment is made.

The same goes for all other digital services like Netflix, Google, Spotify, Steam and other platforms that provides digital services in Malaysia.

How does that Impact Us?

As Facebook did not absorb the 6% tax into their services, it means the advertisers and businesses is going near to bear the 6% cost. Additional 6% cost will be incurred on every ad spend not only on Facebook but also on other digital platforms like Google, Steam, Twitter & LinkedIn as well.

This means that advertisers in Malaysia will need to have a more strategic digital marketing planning to ensure every penny spend on digital advertising worth the price to maintain or even achieve a better Return of Ad Spent (ROAS) for their business.

What do you think about this move?
What’s the impact on your digital marketing plan in 2020?

Share with us in the comment section below!😉

How to Edit Boosted Facebook Post

If you are here reading this article, you probably encountered these situations before:

1) You made a mistake on your Facebook Post content and you want to edit it. However, you realize that you can’t edit the post because Facebook doesn’t allow changes to be made on a post that is being boosted.

2) Your Facebook post is getting a lot of good responses and likes which can be served as very good social proof. However, the post’s promo code already expired and you have to create a new post and accumulate the likes, comments and share all over again. 

3) You want to extend the promotion or update the content of the post without resetting the existing engagements on your posts.

Due to restrictions from the Facebook setting, it doesn’t allow you to edit a boosted ad post easily if you are running a Post Engagement Campaign.

1. Go to Ads Manager

First, go to your ads manager, you may go to this URL if you are not sure how to get to your ads manager.  You should be familiar with Ads Manager as it is the main interface for us to create, optimize and gain data insights of the past & existing campaigns that we run on Facebook. 

You can go to Ads Manager with this URL and select your account

Or access it on your Facebook Profile, Manage Ads or Business Manager if you are using BM

2. Go to Campaigns/Ad Sets/Ads

Select the campaign that you want to edit the ad. Go to Ad Section, edit ALL the ads that are using the same Facebook Post and click change post. Change it to a different or new post temporarily and click publish changes.

*Alternative way, you can also delete all the ads that are using the Facebook post, however the metrics will be deleted from the ads and doesn’t show on normal view of the data metrics.

3. Go back to your Facebook Post

Now you click on the triple dots on the top right, you should see the edit button is now available and that should allow you to make edits to the Facebook post content or even images.

4. Go back to your Ads Manager

Repeat the same process and change back the Ads to Facebook Post you want to run. 

Things to Take Note

  1. Make sure all the past & existing ads that are using the Facebook Post are changed to another post or deleted. Otherwise, the edit option of the Facebook Post will not appear.
  2. If all past & existing ad is already edited or deleted yet the edit option is still not available, make sure that there are no 3rd ad account that is using the Facebook Post to run the ads.
  3. The edit images option is not available all the time, sometimes Facebook locks the edit image option for certain posts and objectives. For instance, carousel posts can only edit the captions but not the images in the carousel

And that’s how you can edit a boosted Facebook Ad Post. Hope this guide help to solve your problem. If you would like to receive more updates on the tips on Facebook Advertising & Google Advertising. Don’t forget to subscribe to our newsletter for the latest updates and Like & Follow Us on Our Facebook Page & Instagram.

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Hiring Digital Marketing Agency For Facebook Ads Vs Doing Internally

Facebook Marketing has been growing and becoming one of the most vital parts of the business digital marketing funnel nowadays.

Why is Facebook so powerful?

1. Social Platform with the Largest Active User Base

In the recent report by Hootsuite in January 2019, Facebook is the largest social platform with the most active users, user accounts & unique visitors. Followed by Youtube in the second place, WhatsApp and FB Messenger.

Highest Active Users Count: Facebook

What does this mean?

This shows the capability of Facebook as the largest social platform on reaching users from different demographics, cultural, online behaviours & social background. Undeniably, the current most powerful social platform for advertising will be Facebook.

2. Targeting & Budget Flexibility

Facebook is also the only social platform that allows detailed targeting of audience from demographic to specific interest and even to the extent of customer list targeting. Besides, Facebook is also one of the most flexible social advertising platforms that allow very minimal advertising budget to run the ads and allows every Facebook users to be able to create their own ads easily as long they have a Facebook Page & an advertising account.

3. Data & Statistics

Here are some additional data insights & statistics from Hootsuite if you are still not convinced about Facebook Marketing.

Total Advertising Audience on Social Platforms
Mobile  App Rankings: Active Users

Now that you know the importance of Facebook Marketing.

Here comes the question.

Should you hire a Digital Marketing Agency or do it with your company’s internal team?

Factors to Consider Hiring a Digital Marketing Agency or Internal Team

1. Cost

Cost is certainly a factor that businesses need to consider when it comes to hiring a digital marketing agency vs. hiring internally. Building an internal digital marketing team can definitely benefit in the long term but it can be time-consuming & costly due to the hiring & employment process. Running with an agency will have a lower upfront cost and agency usually have enough strategies and knowledge to implement the marketing campaigns that are aligned with your objective.

2. Expertise

An agency who specialized in social media & digital marketing will be certainly the more experienced ones due to the past case studies they have worked on. Agency is often specialized in these digital campaigns compared to a newly established internal team.

Spending the same amount of money on a newly established team instead of experienced digital marketing agency might help to save less in terms of upfront payment. However, the chances are the money you spent could be wasted ineffectively. Unless you have a professional in-house team that is experienced in digital marketing, we will suggest to take it to the agency to speed up your company growth. Then only start to build your internal team to slowly shift the marketing efforts internally.

3. Team Efficiency

Facebook advertising is a platform where all users can be an advertiser easily. It’s important to have very specific skill sets such as copywriting, design, social media management, analytics, data tracking and performance optimization. However, it’s hard to find all these skill sets from one person. Going in-house would mean that your HR will need to find all these individual talents and slowly fit them into a team. A well-established agency will have a team of experts and professionals specializing in these skill sets with years of teamwork and collaboration together for multiple successful digital campaigns.

4. Time-efficient

Agencies are more likely to be the experts of social media and familiar with the functions on how to accomplish specific marketing goals with the right tools and creatives. Inevitably employees should have more knowledge about the company. However, when compared to executing marketing campaigns, it is more efficient to hire an external agency when considering external factors such as employee training and turnover rate which caused a headache for the company management.

A social media agency is more towards results-oriented and can incorporate the required resources and tools for performance tracking.

In conclusion, there is no 100% right answer for everyone. Different businesses have different needs and these are the few factors that they should consider when it comes to hiring a digital marketing agency or doing it internally such as costing, expertise, resources and the efficiency of the works. For growing businesses and startups, we highly suggest getting a professional digital marketing agency to kickstart your marketing campaigns so that you can focus on developing the company. As for the established businesses, we suggest collaboration with the digital marketing agency from time to time on specific campaigns so that you can get different data insights to continuously grow further in future.

No matter which way is more suitable for you, it’s certainly inevitable that business owners and the management should have the basic knowledge on digital marketing so that you are not blindfolded when the agency or internal team explain and report the digital marketing campaign.

How about you, which would you choose for your business?

Interested to Learn More about Digital Marketing?

Check out our 2-Days Hands-on Digital Marketing Program:

Facebook 👉 bit.ly/CMFacebookProgram
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Looking for Digital Marketing Ads Management Service?

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Gray Badges Will Be Removed October 30

By now if you own a business page you should receive a notification saying:

Gray Badges Will Be Removed October 30

Why this is important?

As a matter of facts, SMEs have been using this badge to prove their business’s authenticity. By removing this feature, SMEs will have to allocate more efforts to prove their business’s legitimacy & to monitor other pages from claiming to be associated with their company.

What should you do?

Basically you can’t do anything at this point of time. However, Facebook did mention that:

“We’re working on better ways to show that Pages are authentic.”

Which basically means, there is a possibility of another alternative way to prove your page authenticity. But till then, let’s keep calm and get more update by liking our Facebook Cloud Media Page at this link and Instagram Account at this link

Read other articles here:

1. SEO vs SEM
2. What is Setel
3. eWallet War in Malaysia

SEO Vs SEM

If you have some knowledge in digital marketing, you must quite familiar with these two terms, SEO and SEM. Do you fully understand what the terms stand for and how they work?

Today we will discuss about SEO & SEM.

What is SEO?

SEO stands for Search Engine Optimization. Frankly, Search Engine Optimization is to improve the ORGANIC search results ranking when people search for specific keywords, terms or even brand name on Google.

For example: 

The search results highlighted in red box without AD in front is the organic search results that appear when people search shop online on Google. While the rest of the search results with AD icon in front are all paid search advertising which is SEM which we will go through later.

Thus, the process of optimizing search result ranking of specific keywords & terms is known as search engine optimization.

Why you need it? Because it is ORGANIC. When it’s organic, it means it’s free and you don’t have to pay for it and it will help to direct free traffic to your website which could be a great asset for your digital marketing strategy.

Common Misconception of SEO

1. Instant Visible Results

SEO takes time and effort, you need to improve from different aspects of your website ranging from content, website structure, backlinks, meta titles & descriptions, site load speed and much more which we might discuss in-depth in our future articles. 

2. Limited Amount of Organic Traffic

Imagine there is 60,000 search being done in every second in Google. 1 minute would be 3.8 million searches. Now just take maybe 0.5% of the figure, how much traffic would it generate to your website? With the right keywords ranking in SEO, it can bring significant impact to your website in the long term.

3. SEO is One-Time Done Process

Now that your keywords might have very good ranking on search results, but do remember that Google algorithm is constantly changing and there are always other competitors that try to rank better and compete with your keywords. If there is no effort being done for new content and improve the on-page & off-page SEO. Eventually, your competitors might outrank you in future.
Always stay updated with Google Updates on their algorithm: Google Webmaster Central Blog

Search Engine Marketing (SEM)

What is SEM? It is Search Engine Marketing which involves Paid Advertising for specific keywords or search terms when it is done on a search engine. With so many competitors out there all fighting for the same audience segments, it’s really important to advertise online, and search engine marketing is one of the most effective ways to grow your business further to showcase your products in a different marketing channel.

Common Misconception of SEM

1. It’s Expensive & Ineffective

This is one of the most common perceptions of most advertisers have towards SEM. The search terms are too expensive and not effective enough to convert into sales. However, little did they know that the price of the Keywords highly dependent on the competition of the keywords among the market. 

SEM is basically auction-based bidding where there is big factory of the price of the keyword depends on the competition level and the price willing to be paid by advertisers. If the keywords are not ineffective why would so many advertisers continue to bid for it? Is it expensive and ineffective because different factors such as the SEM strategy being applied wrongly? This could be one thing that advertisers need to consider before coming into this misconception.

2. No One Search my Business Online

In this digital age, where all kinds of information is available online with just one-click with our phones. There is truly no zero exposure on the internet. As niche your market is in the online presence, there is still a portion of the audience that is constantly growing in volume every year.

Besides, it’s always possible to use a different SEM strategy to improve your online presence to brings you result.

3. I’m already ranked #1 in Organic Search Results
Firstly, congratulations for ranking 1st in the search results. However, do remember that it is possible for your competitors to buy specific search terms and seeing how Google works, Ads are still placed on top of organic results before anything else. So, still think that you don’t need SEM? Think it all over again. 

Same example:

As you all can see, there are at least 4-5 businesses competing for one keyword: “shop online” as they all deemed this search terms relevant to their business.

Imagine seeing this result which ads have the highest likelihood for you to click if you are into a neutral position. 

In a normal situation, it would be the search ad at the first position.Results released from AOL Search Data in 2006 also supported that the ad that placed first position have the highest CTR among all other positions.

So now that you know that search ad positioning is important to optimize your search engine marketing. What are the other factors that you need to take note?

Just doing SEO or SEM itself is not enough, it is also important to optimize your search advertising with the right strategy and ensure their effectiveness to maximize your ROI of your search marketing while also fully utilizing SEO strategy to also capture organic results from specific keywords term that you would need to capture for long term.

In conclusion, Search Engine Marketing (SEM) is more towards a short-term marketing strategy to directly increase your exposure to your target audience while Search Engine Optimization (SEO) is more towards a long term marketing strategy that constantly generates traffic to your business in organic search settings. Both works in their own way and when it is combined, the marketing impact would be much bigger for the best interest of the business.

Still hesitating? Better start now or your competitors will.

Need more tips on how to strategize and run a proper Search Ads on Google? Click here

Join our 2 Days Google Ads & Youtube Advertising Hands-On Workshop Today!

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What is Setel?

Setel

Almost every person who drives and travels in Malaysia will encounter the following scenarios.

Scenario 1

It’s another sunny day in Malaysia, hot and humid as usual. You have been waiting for 5mins for your turn at the petrol station and it’s finally your turn. After that, you have to leave your car and go to the counter to pay for your petrol transactions. You queue for another 5mins just to find out that you forgot the number of the petrol pump station. You can only point where your car is located and luckily the cashier know which number is it and saves you the hassle. After that, only you walk back to your car, filling up your car with petrol and then leave. This whole process took you a total of 15mins just to refuel your car.

Scenario 2

It’s another sunny day in Malaysia, hot and humid as usual. You have been waiting for 5mins for your turn at the petrol station and it’s finally your turn. You leave your car and pull out your debit/credit card to authorize the pump to start the refuelling process. The total process took around 10mins to finish which made it a lot faster compared to scenario 1. However, a pre-authorization charge is imposed on your debit/credit card leading to a few hundred ringgits being held from your account for 3-7 days. This can cause some inconveniences, especially when you are in need of some money to do some purchases. 

Scenario 3

Yup, another sunny day in Malaysia. You reached Petronas Station and waited for 5mins for your turn to use the petrol pump. Once it’s your turn, you take out your phone open the Setel app. Select location, pump number and choose the amount that you wish to refuel your car. After that, you just go down your car and finish the refueling process for your car. In less than 10 minutes, you are done with the refuel and leave for your next destination without much hassle. No pre-authorization charge and no long queue needed. Easy and straightforward with additional benefits such as collecting rewards points and cashback rewards.

Which would you prefer??

  1. The one that took a long queue on a hot and sunny day to pay for the refuel?
  2. The one that got imposed by a pre-authorization charge with few hundred ringgit in their account balance and is not available to use for 3-7 days?
  3. The one with no long queues, no pre-authorization charge and able to collect rewards points and cashback reward without much hassle.

In a normal situation, we would choose scenario 3 and all these can be done via Setel app when you refuel at Petronas. Setel is a mobile payment solution from Petronas which allowed petrol payment with your smartphone as long as you installed the app. It is now available on Google Play Store & iOS App Store.

Why Setel?

  1. Convenient
  2. No Pre-Authorization Charge
  3. Easy to keep track of petrol spending
  4. Rewards points & Cashback

Limitations?

Of course, there are few setbacks for Setel at the moment…

  1. Limited to Klang Valley only
  2. Only Petronas Station (Sorry Shell, Petron & Other Users Stay Warm ya..)

What does the public say on this?

Current Users Reviews on Playstore

In conclusion, we are seeing more positive reviews than negative reviews at the moment. Setel is also constantly expanding to more Petronas Stations all over the state gradually and is aiming to be nationwide available by the end of 2019. If you are already a Petronas user, why not? Save some money and enjoy a more convenient refuel process. If you are not a Petronas user, maybe it’s time to consider…..😉

Now Setel is having an ongoing referral program with rewards as well. Learn More on how it works.

Have you tried using Setel yet? How was it? Share your experience with us in the comment section below!