Facebook Marketing has been growing and becoming one of the most vital parts of the business digital marketing funnel nowadays.
Why is Facebook so powerful?
1. Social Platform with the Largest Active User Base
In the recent report by Hootsuite in January 2019, Facebook is the largest social platform with the most active users, user accounts & unique visitors. Followed by Youtube in the second place, WhatsApp and FB Messenger.
What does this mean?
This shows the capability of Facebook as the largest social platform on reaching users from different demographics, cultural, online behaviours & social background. Undeniably, the current most powerful social platform for advertising will be Facebook.
2. Targeting & Budget Flexibility
Facebook is also the only social platform that allows detailed targeting of audience from demographic to specific interest and even to the extent of customer list targeting. Besides, Facebook is also one of the most flexible social advertising platforms that allow very minimal advertising budget to run the ads and allows every Facebook users to be able to create their own ads easily as long they have a Facebook Page & an advertising account.
3. Data & Statistics
Here are some additional data insights & statistics from Hootsuite if you are still not convinced about Facebook Marketing.
Now that you know the importance of Facebook Marketing.
Here comes the question.
Should you hire a Digital Marketing Agency or do it with your company’s internal team?
Factors to Consider Hiring a Digital Marketing Agency or Internal Team
Cost is certainly a factor that businesses need to consider when it comes to hiring a digital marketing agency vs. hiring internally. Building an internal digital marketing team can definitely benefit in the long term but it can be time-consuming & costly due to the hiring & employment process. Running with an agency will have a lower upfront cost and agency usually have enough strategies and knowledge to implement the marketing campaigns that are aligned with your objective.
An agency who specialized in social media & digital marketing will be certainly the more experienced ones due to the past case studies they have worked on. Agency is often specialized in these digital campaigns compared to a newly established internal team.
Spending the same amount of money on a newly established team instead of experienced digital marketing agency might help to save less in terms of upfront payment. However, the chances are the money you spent could be wasted ineffectively. Unless you have a professional in-house team that is experienced in digital marketing, we will suggest to take it to the agency to speed up your company growth. Then only start to build your internal team to slowly shift the marketing efforts internally.
3. Team Efficiency
Facebook advertising is a platform where all users can be an advertiser easily. It’s important to have very specific skill sets such as copywriting, design, social media management, analytics, data tracking and performance optimization. However, it’s hard to find all these skill sets from one person. Going in-house would mean that your HR will need to find all these individual talents and slowly fit them into a team. A well-established agency will have a team of experts and professionals specializing in these skill sets with years of teamwork and collaboration together for multiple successful digital campaigns.
Agencies are more likely to be the experts of social media and familiar with the functions on how to accomplish specific marketing goals with the right tools and creatives. Inevitably employees should have more knowledge about the company. However, when compared to executing marketing campaigns, it is more efficient to hire an external agency when considering external factors such as employee training and turnover rate which caused a headache for the company management.
A social media agency is more towards results-oriented and can incorporate the required resources and tools for performance tracking.
In conclusion, there is no 100% right answer for everyone. Different businesses have different needs and these are the few factors that they should consider when it comes to hiring a digital marketing agency or doing it internally such as costing, expertise, resources and the efficiency of the works. For growing businesses and startups, we highly suggest getting a professional digital marketing agency to kickstart your marketing campaigns so that you can focus on developing the company. As for the established businesses, we suggest collaboration with the digital marketing agency from time to time on specific campaigns so that you can get different data insights to continuously grow further in future.
No matter which way is more suitable for you, it’s certainly inevitable that business owners and the management should have the basic knowledge on digital marketing so that you are not blindfolded when the agency or internal team explain and report the digital marketing campaign.
How about you, which would you choose for your business?
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